ABOUT DENN
Built by an athlete
who was overlooked.
DENN was founded by a former high school quarterback in California who was one of the top players in the state — but still got overlooked by college programs. Not because of talent, but because of visibility.
Too many athletes have the skill but not the spotlight. Hudl exports look the same. Phone clips sit on camera rolls. Parents spend hours trying to edit footage they don't know how to cut. And the athletes who get seen are usually the ones with access to professional videographers, marketing teams, or the right connections.
DENN changes that. Using AI built specifically for sports, DENN turns raw game film into professional-quality highlights in minutes. No editing skills needed, no expensive production crews, no guesswork. Upload your footage, tell DENN what you want, and the AI handles the rest — scanning every play, scoring them based on your sport and position, selecting the best moments, and assembling broadcast-ready content with music and graphics.
But highlights are only part of the equation. DENN also introduced the DENN Visibility Index (DVI) — a 0-100 score that measures an athlete's content consistency, quality, and momentum. As your DVI grows, you unlock coaching exposure, brand opportunities, and platform features that accelerate your career. It's not just content — it's a visibility engine.
On the business side, the founding team spent years building and running performance marketing campaigns using AI and creative strategy. DENN is where the athlete experience meets marketing intelligence — purpose-built for the intersection of sports, content, NIL, and brands.
DENN is for every athlete who has the talent but not the platform. Every parent who films from the stands and wants something better. Every coach who needs recruiting content at scale. And every brand looking for authentic athlete partnerships backed by real data.
THE MISSION
Give every athlete the visibility they deserve — powered by AI, driven by data, built for every level.